THE GIFTBEAT INTERVIEW
Create Big, Bold Visuals — And Wow Your Fans
Don’t be afraid to go big and bold with your store design and displays this holiday season, advises visual merchandising expert Daniel Slack, creative director for Atlanta-based showroom Just Got 2 Have It! The good news, he adds, is that it doesn’t require a vast showroom to make an impact and help shoppers quickly understand your message.
Holiday Rx: A Big Dose Of Retail Therapy
After a summer filled with extreme heat and mixed results, retailers are looking ahead to a sunnier forecast: Eight out of 10 respondents describe themselves as “very or somewhat” optimistic about fourth-quarter business. Despite the uncertainty of an election year, they are ready to embrace the fall and Christmas selling seasons.