THE GIFTBEAT INTERVIEW
Time To Change Your Marketing Mindset
Do you know which marketing efforts make money for your store and which ones just drain your budget? If you can’t answer this question, Jim Ackerman, small-business marketing/advertising expert and founder of Ascend Marketing, says it’s time to take a completely different approach.
ShowBeat: The Good, The Bad — And Pokemon!
With a generally upbeat vibe and some buzz around trending categories, reps and vendors we interviewed felt mostly positive about Atlanta. The bad news? Fewer buyers are attending the summer shows.